Executive Summary
Built UNIMAS's premier career platform from scratch, achieving #1 Google ranking above official university pages and serving 1,000+ students. Connected top employers (EY, Public Bank, Habib Group) with emerging talent through full-stack recruitment solution.
Client & Challenge
UNIMAS students lacked a centralized, accessible platform to discover career opportunities and connect with major employers. Official university channels had poor digital visibility and limited engagement, creating a gap between talent and recruiters.
Our Approach & Solution
Technical Implementation
Built scalable platform using Firebase for hosting, authentication, and real-time data synchronization. Implemented CDN architecture for sub-200ms load times and 99.9% uptime during peak recruitment events.
User-Centered Design
Applied clear information architecture aligned with student decision flow: job discovery → employer profile → application → follow-up.
SEO Strategy
Executed technical SEO (schema markup, Core Web Vitals optimization), strategic keyword targeting, and content architecture designed to outrank institutional competitors. Built authority through backlinks and career-relevant content.
Impact & Results
SEO Leadership
Executed technical SEO (schema markup, Core Web Vitals optimization), strategic keyword targeting, and content architecture designed to outrank institutional competitors. Built authority through backlinks and career-relevant content.
User Engagement
Executed technical SEO (schema markup, Core Web Vitals optimization), strategic keyword targeting, and content architecture designed to outrank institutional competitors. Built authority through backlinks and career-relevant content.
Operational Efficiency
Reduced content publishing time by 25% through streamlined CMS. Automated email workflows eliminated manual follow-up processes.
Scalability
Delivered 99.9% uptime during University career expos. Built replicable model for university-employer connectivity.
Client Testimonial
"TRACE transformed our recruitment strategy. What used to take
weeks of coordination now happens in real-time. It's become the
primary bridge between our students and Malaysia's top
employers.”
– UNIMAS Career Advisors