Executive Summary
Led a student startup team to develop and launch an AI-enhanced e-commerce fragrance brand targeting the university demographic. With a modest capital of RM200, the project generated RM500 in profit within three months by achieving 250% ROI while demonstrating the viability of AI-based digital branding and lean product-market testing.
Client & Challenge
This project was developed under a university innovation initiative designed to test digital entrepreneurship viability using minimal capital and AI automation. The target market—university students—demonstrated strong demand for premium fragrances but were constrained by limited budgets and lack of localized availability. Existing luxury brands were either overpriced or not effectively marketed to student demographics, creating an underserved niche opportunity
Our Approach & Solution
Technical Implementation
Built a responsive online storefront using HTML, CSS, JavaScript, and Bootstrap, optimizing for mobile users (95% of target segment)
Integrated AI tools (Midjourney + OpenAI) to automate product photography and copywriting — cutting marketing content production time by 80%.
Market Strategy
Curated limited, high-demand SKUs to create exclusivity.
Positioned brand as “affordable luxury,” tapping into aspirational psychology of young consumers.
AI-Led Growth Automation
Used AI to generate promotional visuals, eliminating the cost of photography equipment and models.
Employed data-driven pricing optimization for maximum conversion.
Impact & Results
Rapid Profitability
RM500 net profit from RM200 capital
High ROI
250% in 90 days
Zero Marketing Spend
Achieved through AI-generated brand assets
Market Validation
Successful adoption among UNIMAS students; generated repeat buyers
Client Testimonial
“Parfum Enchanté delivered premium quality without the premium
price. It became the go-to brand among students looking for luxury
fragrances they could actually afford.”
— Aisyah, Returning Customer