Projects
UNIMAS TRACE
Premier university career platform serving 1,000+ students and ranking #1 on Google for "UNIMAS career fair" above official pages. Coordinated recruitment events with Ernst & Young, Public Bank, and Habib Group over 2-year development cycle.
Impact
Established TRACE as UNIMAS's primary career resource through sustained SEO strategy and organic traffic growth, surpassing institutional competition and connecting students with major employers.
MAIA | AI HEALTH APP FOR THE ELDERLY
Healthcare AI prototype for elderly patients with chronic conditions. Led 300+ hours of UX research, implementing accessibility-first design for users with cognitive limitations across patient-caregiver-doctor workflows.
Impact
Led 30% of design process, creating high-contrast interfaces and voice navigation optimized for elderly users with cognitive limitations.
Offspring Inc CRM
Sales dashboard managing RM2M+ inventory across 4 international markets. Reduced manual data entry by 25% and improved tracking accuracy by 15%.
Impact
Streamlined order management for 500+ SKUs across B2B/B2C platforms, enabling real-time visibility into international operations from Vietnam to Russia.
Parfum Enchante
E-commerce venture generating RM500 profit from RM200 capital in 3 months, selling premium fragrances to UNIMAS students. Scaled efficiently using AI-generated product imagery (Midjourney) and descriptions (OpenAI).
Impact
Achieved 250% ROI in 90 days through lean operations and AI automation, validating business model with university market segment.
About Me
I bridge design and code to build user-centered digital experiences. From launching an e-commerce venture that achieved 250% ROI to creating a career platform serving 1,000+ UNIMAS students, I thrive at the intersection of design thinking, technical execution, and entrepreneurship.
Currently pursuing Software Engineering with a 4.0 GPA while building full-stack solutions that improve efficiency by 25%+. Passionate about accessible design, clean code, and products that actually work for people.
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Work Experience
December 2022 – March 2023 · Full-Stack Development Focus
- Managed multi-market e-commerce operations across 4 international territories (Vietnam, Indonesia, Bahrain, Russia), maintaining a RM2M+ product portfolio across B2B/B2C channels.
- Built a custom sales operations dashboard in PHP and JavaScript, cutting manual processing overhead by 25% and improving inventory accuracy by 15%.
- Analysed a 500+ SKU portfolio to surface optimisation opportunities and resolve warehouse management system integration issues.
April 2023 – April 2024 · Contract
- Led end-to-end design of an interactive coding education platform for 500+ learners, improving student retention by 40% through data-informed UX and accessibility enhancements.
- Built an instructor CMS with Webflow and JavaScript, speeding up deployment cycles by 30% and enabling 30+ instructors to scale course delivery independently.
- Established scalable design systems and component libraries across design, marketing, and product teams. Earned Webflow Practitioner certification.